STRATEGIC PLANNING
Goal, objective and KPI development
Audience and target market development
Qualification development
New portfolio and/or partnership construction
Existing portfolio and/or partnership optimization
MARKET RESEARCH
Primary research in partnership with reputable third parties
Secondary intelligence from paid and public resources
Audience analysis and comparative crossover
Marketplace analysis and comparative crossover
Competitive analysis and comparative crossover
NEGOTIATIONS
Negotiation strategy (pre and mid-negotiation)
In-depth asset package development (rights and benefits)
Drafting of short and long-form contractual agreements
Coordination with leadership, legal and sourcing teams
EVALUATIONS
Leverage market data to determine fit
Custom, weighted scoring models
Discounted tangible value + intangible value model
Derive expected partnership value (pre-activation)
Derive received partnership value (post-activation)
INTEGRATED MARKETING
End-to-end campaign ideation, design and development
Step-by-step, cross-channel customer journey sequencing
Paid, owned and earned media channel planning and execution
Experiential marketing and onsite activation - ideation to install to staffing to tear-down
Creative and production services in partnership with reputable third parties
PROJECT MANAGEMENT
End-to-end quality control and activation management
Design and deploy operating models and RACIs
Develop product and work breakdown structures
Create and manage cloud-based calendars
Craft and track against all activation milestones
Run of show and manuals creation and dissemination
Operate daily, weekly, bi-weekly or monthly status calls
MEASUREMENT
Design custom, in-depth measurement models
Blend qualitative and quantitative data to derive insights
Coordinate with third parties for effective market research
Cloud-based software for real-time data management
Design and execute real-time, visual ROI dashboard
Develop comprehensive recap decks with SWOT analysis
BUSINESS DEVELOPMENT
Act as sales agent on behalf of brand, talent and properties
Generate new, cross-platform revenue streams
Property representation experience with focus on naming rights
Talent representation experience with focus on endorsements
Plan, target, connect, negotiate and finalize partnerships
Identify and develop go-market plans (e.g. sponsor hierarchy)
Design and execute real-time, visual sales tracking system
Develop comprehensive lead scoring model per client
Analyze revenue and margin performance against targets
HOSPITALITY
Ideate, develop and execute memorable guest experiences
Bespoke, tactical program ideation and design
Holistic, end-to-end event and guest management
Secure best-in-class travel, accommodations and transport
Curate best-in-class food and beverage and gifting options
Design and execute staffing and registration management
SOURCING
Leverage network and rolodex to procure third parties (vendors)
Develop and manage RFI and RFP processes
Support partners in vendor management