https://www.zachrubinportfolio.com/home daily 1.0 2025-07-21 https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1613667436943-LYOJIRZC0ER23USESNFY/daymond-john-black-entrepreneurs-CONTENT-2020.jpg Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608062718276-BU7K8NJLKMP6V4VYQXWD/ELEM_HEADER.jpg Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1611170154912-RB6FMASK0TW7Y7FEAEXH/FiservForum.jpg Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1633999419557-0X3T3NCKVQPWLAGH60DK/TV-1.jpg Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608062887212-NNIA2NDYNDS7DD37DO0S/shaq-phone-app.jpg Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/bdbdfa73-de65-4156-ba12-a1e297187e44/IMAGE+%232+-+2021-12-07+Ridder+X+Bose-70.jpg Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1ccfea33-dad6-4aea-9b16-4809880dfc59/Screen+Shot+2023-02-25+at+8.04.04+PM.png Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/062c749d-d537-4da3-b307-21db1d9aeec9/Screen+Shot+2022-02-19+at+6.06.30+PM.png Zach Rubin Portfolio Bojangles https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/e9448da7-5632-472f-b8b3-e0ae9ffb5676/Screen+Shot+2022-07-20+at+7.26.52+PM.png Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/f2f869c5-45fb-43e9-8cfb-a86fdeaf2e46/Screen+Shot+2022-02-19+at+6.06.54+PM.png Zach Rubin Portfolio Bose https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/7b4ef2e4-0386-4e06-8fb2-cd6544560e11/Screen+Shot+2023-02-25+at+7.58.54+PM.png Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/b6e7e8fa-ea23-4f85-ad18-6b5a83bb994b/Screen+Shot+2022-02-19+at+4.58.43+PM.png Zach Rubin Portfolio Burger King https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/eb872997-279b-4618-8f85-5f771c2893a2/Screen+Shot+2022-07-20+at+7.21.41+PM.png Zach Rubin Portfolio Candy Digital https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/8819d32f-5bd9-4bb1-a76e-d14d46189b97/Screen+Shot+2023-02-25+at+5.24.06+PM.png Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/ca683732-a7df-48d5-a6c5-e31788f96d0e/Screen+Shot+2022-02-19+at+5.00.28+PM.png Zach Rubin Portfolio Circuit of the Americas https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/c19c263d-cc33-43bf-9712-af7a3008f06d/Screen+Shot+2022-02-19+at+6.11.16+PM.png Zach Rubin Portfolio Dr Pepper https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/e9efca00-7c41-4e0f-aab8-20b47b7233b2/Screen+Shot+2022-07-20+at+7.13.50+PM.png Zach Rubin Portfolio Epic Games https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/057102c7-e4d0-45c7-8414-83c6c962d578/Screen+Shot+2022-07-20+at+7.13.14+PM.png Zach Rubin Portfolio Johnson Controls https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/37dfdbe5-141c-4ad8-9ead-b34acafb7d68/Screen+Shot+2022-02-19+at+5.02.49+PM.png Zach Rubin Portfolio Kohl's https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/152b9f6c-3b0b-4b1e-b8ee-e39d011ad7f5/Screen+Shot+2022-07-20+at+7.25.28+PM.png Zach Rubin Portfolio Lands' End https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/caa4446a-8745-48f5-b9d8-870e5c14a730/Screen+Shot+2023-02-25+at+5.26.01+PM.png Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/0a482c53-b757-4c3b-ad59-112c2942fbaa/Screen+Shot+2022-07-20+at+7.27.53+PM.png Zach Rubin Portfolio Michelob ULTRA https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/5b60a1c2-e979-43e9-b7f8-7ff205870ea7/Screen+Shot+2023-02-25+at+7.59.21+PM.png Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/4ffabddf-9ab0-4c59-b6f1-4e6499850a02/Screen+Shot+2022-07-20+at+7.26.26+PM.png Zach Rubin Portfolio Morgan Stanley https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/eb9805dc-6459-4d20-9237-036bbe3f5787/Screen+Shot+2022-07-20+at+7.29.48+PM.png Zach Rubin Portfolio NERF https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/93023950-b905-46f0-b9af-5f8202448bab/Screen+Shot+2022-02-19+at+5.31.21+PM.png Zach Rubin Portfolio PINK https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/ac3e11b2-b7d3-4e4a-9c0a-bd00f7671a6d/Screen+Shot+2022-07-20+at+7.29.09+PM.png Zach Rubin Portfolio SONIC Drive-In https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/99cc8f1a-847a-4fe2-9cbd-585f8ac93ddf/Screen+Shot+2022-07-20+at+7.24.17+PM.png Zach Rubin Portfolio The General Insurance https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/b6ecf58b-47a8-4b6f-b440-31afc4439757/Screen+Shot+2023-02-25+at+8.01.20+PM.png Zach Rubin Portfolio https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/b3cb1e4b-58ef-4515-bea2-50fb55981fdd/Screen+Shot+2022-07-20+at+7.23.16+PM.png Zach Rubin Portfolio ZOA Energy https://www.zachrubinportfolio.com/services-3 daily 0.75 2021-04-13 https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609109084433-RV3SJD89FLIES0WCN5UZ/Graphic_Blog_Marketing_Clio_2020_Approved-for-Distribution_Law-Firm-Strategic-Planning.jpg Capabilities - STRATEGIC PLANNING Goal, objective and KPI development Audience and target market development Qualification development New portfolio and/or partnership construction Existing portfolio and/or partnership optimization https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609109250069-TV7DRCUBKCFFV3CJZCBD/Screen%2525252BShot%2525252B2020-12-15%2525252Bat%2525252B6.43.24%2525252BPM.jpg Capabilities - MARKET RESEARCH Primary research in partnership with reputable third parties Secondary intelligence from paid and public resources Audience analysis and comparative crossover Marketplace analysis and comparative crossover Competitive analysis and comparative crossover https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609109524641-CO5KK3Z5RDP8V67L1AJN/language-bubbles.jpg Capabilities - NEGOTIATIONS Negotiation strategy (pre and mid-negotiation) In-depth asset package development (rights and benefits) Drafting of short and long-form contractual agreements Coordination with leadership, legal and sourcing teams https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609109480279-GPA6ON2DGHEHQ8YX06Y1/Evaluation-Review-2016-min.jpg Capabilities - EVALUATIONS Leverage market data to determine fit Custom, weighted scoring models Discounted tangible value + intangible value model Derive expected partnership value (pre-activation) Derive received partnership value (post-activation) https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609109646214-QGUEHQT21EMKZ2C4YV06/event-management-header.jpg Capabilities - INTEGRATED MARKETING End-to-end campaign ideation, design and development Step-by-step, cross-channel customer journey sequencing Paid, owned and earned media channel planning and execution Experiential marketing and onsite activation - ideation to install to staffing to tear-down Creative and production services in partnership with reputable third parties https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609109732194-UCJZYOXAPTQ3D6NSOE3Q/eventmarketingtoolkit.jpg Capabilities - PROJECT MANAGEMENT End-to-end quality control and activation management Design and deploy operating models and RACIs Develop product and work breakdown structures Create and manage cloud-based calendars Craft and track against all activation milestones Run of show and manuals creation and dissemination Operate daily, weekly, bi-weekly or monthly status calls https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609110113480-JT1A9FNSE70GZEZ8T2PL/660x450-Infographic%252525252BIcons_Data%252525252BAnalytics.jpg Capabilities - MEASUREMENT Design custom, in-depth measurement models Blend qualitative and quantitative data to derive insights Coordinate with third parties for effective market research Cloud-based software for real-time data management Design and execute real-time, visual ROI dashboard Develop comprehensive recap decks with SWOT analysis https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609109987354-S8BVG6RCQEVRQRTP56ZT/revenue-icon-png-3.jpg Capabilities - BUSINESS DEVELOPMENT Act as sales agent on behalf of brand, talent and properties Generate new, cross-platform revenue streams Property representation experience with focus on naming rights Talent representation experience with focus on endorsements Plan, target, connect, negotiate and finalize partnerships Identify and develop go-market plans (e.g. sponsor hierarchy) Design and execute real-time, visual sales tracking system Develop comprehensive lead scoring model per client Analyze revenue and margin performance against targets https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609110643615-P5EKP61A6Z86TY46FWH7/customer-experience-trends-2019.jpg Capabilities - HOSPITALITY Ideate, develop and execute memorable guest experiences Bespoke, tactical program ideation and design Holistic, end-to-end event and guest management Secure best-in-class travel, accommodations and transport Curate best-in-class food and beverage and gifting options Design and execute staffing and registration management https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609110678436-EQWGY8RCCXH5UCTSAWJY/Picture1.jpg Capabilities - SOURCING Leverage network and rolodex to procure third parties (vendors) Develop and manage RFI and RFP processes Support partners in vendor management https://www.zachrubinportfolio.com/in-the-news daily 0.75 2021-10-12 https://www.zachrubinportfolio.com/about-zach daily 0.75 2023-02-25 https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1614126786621-KCCS3ESXUW3E4M2ZPZ5S/IMG_1445.jpg About Zach Zach and his wife Jen in the French Riveria https://www.zachrubinportfolio.com/partnerships daily 0.75 2023-02-25 https://www.zachrubinportfolio.com/case-studies daily 0.75 2021-02-24 https://www.zachrubinportfolio.com/case-studies/amfam-x-wisconsin-badgers monthly 0.5 2022-02-20 https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608322627220-BRVSR75G56R52NA6FB8F/1920_uw-amfamannouncement3-594649.png Case Studies - Wisconsin Badgers https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608323010350-2WDF2TG39VM8VDAK5R9A/Screen+shot+2016-07-01+at+11.25.26+AM.png Case Studies - Wisconsin Badgers https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608323078217-4LL2KOZPUNCMVQ65JJ33/GettyImages-497073726.jpg Case Studies - Wisconsin Badgers https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608323100958-YACWKV7KY043DRK9EYL7/Screen+shot+2016-04-20+at+10.10.09+AM.png Case Studies - Wisconsin Badgers https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608333281309-APB2R7VBRX8U3WV7TY6F/Kohl+Center+Seat+Tarp+2.jpg Case Studies - Wisconsin Badgers https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608333286349-DCCJCXXQB79361C56IJ8/UW+Athletics+Hockey+Center+Ice.jpg Case Studies - Wisconsin Badgers https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608333319664-0I1HQAOMCRGCGA7SZLCY/IMG_0007.JPG Case Studies - Wisconsin Badgers https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608322676929-RP5HL1PAQKDARIVY727O/1920_afuw0268_f.jpg Case Studies - Wisconsin Badgers https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608322709108-EOM55XGSL181RCNN2TR3/475LAXS2ZRGKNOFVVII53JI66A.jpg Case Studies - Wisconsin Badgers https://www.zachrubinportfolio.com/case-studies/the-general-x-black-entrepreneurs-day monthly 0.5 2022-02-20 https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608674049985-D3ZJVWPQASQ1NWE6B2ZV/BED-Flyer-2020.png Case Studies - Black Entrepreneurs Day https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608676441991-T6P6C0OTGICMET6GB9Z0/Screen+Shot+2020-12-22+at+5.31.40+PM.png Case Studies - Black Entrepreneurs Day https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608674085188-W8A9ZV2N1XCJ41W8OE9K/BED-NAACP-Promo25geN4BED_NAACP_Promo_1080x1350+copy.jpg Case Studies - Black Entrepreneurs Day https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608676476477-UBGVJ4SVYYQF1LWRRWNP/Screen+Shot+2020-12-22+at+5.33.18+PM.png Case Studies - Black Entrepreneurs Day https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608675813202-EBPJT3PGETU62C07ULOC/BED-Speakers-Promo_shaq1BED_GCC_Promo_1080x1080.jpg Case Studies - Black Entrepreneurs Day https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608676461393-XF6DF1OBXTKJ4SCBQBCW/Screen+Shot+2020-12-22+at+5.33.46+PM.png Case Studies - Black Entrepreneurs Day https://www.zachrubinportfolio.com/case-studies/amfam-x-seattle-seahawks monthly 0.5 2022-02-20 https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608324247558-WO6VJYLN1AMIGDP17YW0/IMG_0564.JPG Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608326322249-KM9MCPP9H1RS955DQOJ3/SeahawksVSBears_9.27.15-1588.jpg Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608328237307-OQ1BPTONNHKLSBF1FUBT/_LAR0182.jpg Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608326483913-KBCA99ZNV83ZPAO1GOTF/ES1G0145.jpg Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608327958277-5N3YRVK4YXYWGHNDJWQZ/SeahawksVSBears_9.27.15-4750.jpg Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608328103393-VTGB592JXCU37C3KTD6A/Picture1.png Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608326310360-CZ2052HDOWHECN48PZXV/IMG_1604.JPG Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608327110415-68IPR8NFB8FH0KQ8EC30/Picture1.png Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608328116235-2O4ZX8NC0NDXPBZ9TLUU/Picture2.png Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608326557329-FDAC1NZUJPOW2A718KM9/_LAR0066.jpg Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608327834849-09J5Q7EYMHWA55EMV70O/Screen%2BShot%2B2020-12-18%2Bat%2B4.40.55%2BPM.jpg Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608326533601-1TISIRNP3JG4Q0OOQA1N/ES1G0008.jpg Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608327899547-O3DP91TIS37IOKNE4Y4R/owv7jiwqjhar98pbohje.jpg Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609448482315-8LSZIXB0829UR9FNJHPY/SeahawksVSBears_9.27.15-4582%2Bcopy.jpg Case Studies - Seattle Seahawks https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608328033185-U1DFIPA3XEXUKHQIYUDS/Seahawks_2020_Mobile%2BHero_1534%2Bx%2B800.jpg Case Studies - Seattle Seahawks https://www.zachrubinportfolio.com/case-studies/the-general-x-snoop-dogg monthly 0.5 2022-02-20 https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609448231354-F1W4C3W56E3BE9PGOLF8/SnoopGeneral_Low_Rider_1.2020.jpg Case Studies - Snoop Dogg https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1609188575399-P4EKPZFUI7Z6O0D6Q3SE/x720.jpg Case Studies - Snoop Dogg https://www.zachrubinportfolio.com/case-studies/shaq monthly 0.5 2022-02-20 https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1618503503135-80516Z3MAWWOFUEAXXBP/Screen+Shot+2021-04-15+at+12.18.16+PM.png Case Studies - Shaq - SHAQ GIVES BACK Created “Shaq Gives Back Presented by The General” in partnership with Bleacher Report and House of Highlights Three-part video series where SHAQ and The General surprise everyday people with a break from the financial challenges being faced during the Covid-19 pandemic Within each episode, SHAQ and The General visited a local Atlanta-based organization offering both financial and emotional support and assistance https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608672509006-VDDOCOJZWDZB0YSZIQ46/FINAL-IG-850x560.jpg Case Studies - Shaq - Shaq vs. Gronk Presenting sponsorship of the virtual “party with a purpose” during the Covid-19 pandemic hosted by SHAQ and Bucs TE Rob Gronkowski during the summer of 2020 SHAQ and Gronk competed in head-to-head challenges in support of the NAACP (Team Gronk) and Boys & Girls Club of America (Team Shaq) The General received dominant presence as the presenting sponsor leading up to and during the event, garnering significant national earned media coverage https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608672749244-2RNGY627IOGMEA2QF2XV/BED-Speakers-Promo_shaq1BED_GCC_Promo_1080x1080.jpg Case Studies - Shaq - Black Entrepreneurs Day Lead sponsor of the virtual event hosted by Shark Tank’s Daymond John that offered guidance and inspiration to the next generation of black entrepreneurs Presenting sponsorship of the event’s Game Changer Conversations where John interviews black business leaders and celebs to provide insight to viewers SHAQ and The General’s CRO Elicia Azali were guest speakers within the Game Changer Conversations segments alongside LL Cool J, Gabrielle Union, Robert Johnson and more https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1612364926603-IJYH03Q28XS3WV2F8VSO/Screen+Shot+2021-02-03+at+10.08.29+AM.png Case Studies - Shaq https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1612364936234-W28I4056OFW893MP4AY4/Screen+Shot+2021-02-03+at+10.08.15+AM.png Case Studies - Shaq https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1612365017665-9F9DSI8RHCNOVKXWBZMB/Screen+Shot+2021-02-03+at+10.10.05+AM.png Case Studies - Shaq https://www.zachrubinportfolio.com/case-studies/project-five-d7mye monthly 0.5 2022-02-20 https://images.squarespace-cdn.com/content/v1/5fd82a8392ae943a14496c15/1608159414033-6BT9VV75QF3YPNO8920Z/q1zterg4s6p4kxacqd71.jpg Case Studies - Green Bay Packers 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